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Web 2.0 – Internet of Interaction

In 2004, Facebook and YouTube revolutionized the web with the concept of user-generated content. Now everyone with an internet connection could not only just consume, but also actively publish their own web content. The internet became democratized, and Web 2.0 was born.

Cat videos and influencers aside, this iteration of the web brought significant consequences. It enabled users to form communities around a central idea, and then mobilize themselves en masse.

For instance, the Arab Spring movement is the ultimate example of this scenario. Social media played a significant role in facilitating communication among the participants of this movement and allowed them to form a large community. Small individuals created something big enough to challenge large power structures. All because of social media. Isn’t that amazing?

So in a sense, Web 2.0 has given human beings a level of organizational power we’ve never had before. But it has cost us dearly too.